turbostarsgame| Tesla cuts off U.S. marketing team Musk: The ads they planned were without distinctive features

Fast Technology on April 23, according to media reports, Tesla recentlyTurbostarsgameAmong the massive layoffs, the decision to disband its newly formed US marketing team seems to mark Tesla CEO Elon Musk's reconsideration of traditional advertising strategies.

In this layoff, Tesla decisively eliminated the entire "growth content" team in the United States, involving more than 40 people, including senior manager Alex Ingram and other core members. This change has aroused widespread concern in the industry.

Musk posted a post on social media X in response to the report, commenting on the work of the content team: "these ads lack features and are suitable for any type of car."

For a long time, Tesla has been adhering to a unique marketing concept, avoiding large-scale investment in television, radio, print or online advertising, but relying on word-of-mouth marketing to build a strong brand influence. However, with the increasingly fierce competition in the global electric vehicle market, investors have begun to call on Tesla to strengthen brand marketing to cope with market changes.

Against this backdrop, Musk announced last year that Tesla would try advertising to see the effect. However, now it seems that this attempt did not achieve the desired results, Tesla finally chose to abolish the marketing team.

Tesla's decision coincides with the timing of his acquisition of social media company Twitter. Tesla's move seems to be trying to respond to market changes through internal adjustments, while Twitter is trying to cope with the decline in advertising revenue, both of which are facing big challenges.

The dissolution of Tesla's "growth content" team undoubtedly highlights the wide impact of the largest layoffs in the company's history.

Mr Musk made it clear last week that the layoffs would involve more than 10 per cent of the world's employees, and there were even reports that the proportion of layoffs could reach 20 per cent, meaning the company's overall layoffs would exceed 20,000.

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